The project started with Milan, continues with Paris and is going to develop over time on a vast map. We will gradually create the iconographic silhouettes, each marked by a particular note as done for the first two series: the precious golden "Madonnina" for Milan, the romantic red wooden heart for Paris...
Alessandro Giust, creator of the project's 100% Italian design, tells us: “Milan in recent years presents itself with an original new skyline, where history and modernity are mixed. [...] I like silhouettes, shadows, simple but immediately recognizable figures, I like "urban wandering" [...] as a design expert, after so many years I came up with this evocative idea of the city, the lights, the street lamps on."
Technology and precision to the tenth of a millimeter allow to draw with AMADA fiber laser on the Calamine plates, our main metal, the outline of the cities.
The Cities so well cared for not only from an aesthetic point of view but also in terms of eco-sustainability: 100% recyclable andpackaged thanks to a special corrugated cardboard packaging, in turn obtained from recycled paper, in a naturalbrown color. This paper-based packaging, CushionPaper by Grifal, combines characteristics of high resistance and versatility.
Paris and Milan, romanticism and functionalism. Yet 'Skylight', New Lights on The Cities - which takes in its name the very desire to "shine", to "illuminate" - wants to overturn for the Ambrosian capital this stereotype of only speed and only productivism to also see an architectural path of its history...
For the silhouette of a city like Paris, the lighting symbolizes the romanticism of a 'Belle Époque' climate, but also the 'Age of Enlightenment' which, inspired by France, gave way to modern thought. The different phases of the history of France are cut out in a prêt-à-porter silhouette which is a historical sequence which includes dissimilar ways of understanding elegance, architecture, urbanism itself. The two lampposts placed at the ends of the silhouette remind us that the French capital was equipped with this lighting system as early as June 1825. Milan is also a city of lights, significantly taken from the shape of the 'Skylight' street lamps: at the end of the eighteenth century the Ambrosian city already had 1,200. In the nineteenth century came the lighting with coalpowered machines and gas lighting, up to the electric lighting that illuminated - first in Europe and second in the world! - Piazza Duomo in 1885.
