Roger is ...
I have read, listened, written, drawn, painted, photographed, visited… Everything can be more interesting if you remain curious, if you do not lose the desire to learn and experiment. I pause to observe the contrasts of colors, the different points of view of a shot, the sound of synonyms with which the same thing can be described, the harmony of a painting. A note can also be color, poetry is also melody, an image can scream more than one word. The expression: that's all... it's all here. (Editorial Director - Art Director)
To talk about myself I would use the English concept of Language Enthusiast, with its bad translation into Italian. Years of study, travel and authentic and pulsating passion for what lies beyond the border converge in this expression. I have an indiscriminate interest in any culture and any person with a story to tell. I remain with difficulty compressed in my dimension, I feel the continuous need to push myself further. I can't stand the innuendo, the half sentences and the boredom of waiting rooms. Certainly communicative, analytical, I split reality into a thousand pieces and then reassemble it. I think and write in 4 languages, which I love all of them, because inside they sing me a beautiful song. (Editor - Translator).
What unites Piacentini's Architecture with Greenaway's Cinema, Munari's Design with Tiepolo's painting and Kandiskij's studies? What unites the election posters with the paper tickets we used for the tram? For visual culture, the challenge of the third millennium lies in seeing the red thread that binds each of its branches to tell the image and aesthetics. I would like to do it through a passion that comes from the tradition of classic cinema. After all, what is the history of Design if not the cerebral attempt to give a soul to matter, to plagiarize the form according to its most hidden meaning and all to be revealed? (Editor - Reporter)
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Design is art, perception, energy that finds its fulfilment in a sketch on paper. It is awareness of the present that anticipates a need in the future, it offers solutions to problems. We can hardly speak of a codified discipline. Often the creative will be able to convey the enthusiasm of his project without necessarily being able to translate it into words. Every aspect of objective reality, but also the most rarefied traits of the self are the inspiration... A bouquet of flowers, blades of grass clutched in your hands, the pleasure of irregularities, as told during a phone call with the designer ... see you with the next project by Lorenzo Radaelli!
Roger is ...
"My professional skills are oriented towards experimenting with new expressive languages and strategic design solutions, capable of creating creative concepts in innovative products" with these words we introduce the work of Lorenzo Radaelli for Caoscreo.
The idea of a modular twist draws on the image of a Shanghai and in everything that recalls it ... tufts, bunches of irregular, random lengths. It is difficult to recognize the basic principle that originates it all, because understanding means getting bored. If the form is simple and the riddle is revealed immediately, there is nothing left to discover. The chaos does not reveal itself, but it is interpreted.
Thus Roger was born, it is an original and colorful coat hanger. Its silhouette is made of metal, recyclable and perfectly eco-sustainable.
